About Us

Our mission is to accelerate the transition to a low-carbon, circular economy in Canada and beyond.

Launched by The Natural Step Canada in 2016, our unique process brings together public and private sector leaders from different sectors and value chains to co-develop and implement circular economy solutions. These solutions ultimately eliminate waste, improve productivity, reduce greenhouse gas emissions and foster value-creation and innovation.

We work collaboratively with our partners to:

  • Define the circular economy opportunity: We help governments and businesses understand the opportunities, barriers and strategies for advancing the circular economy within their organizations, their value chains and the province as a whole.
  • Accelerate promising ideas: We work with our partners to identify, incubate and scale circular economy initiatives. These include:
    • Strategic, collaborative initiatives to address systemic barriers that individual organizations can’t tackle alone
    • “Innovation moonshots” with the potential to transform the economy,
    • New or improved circular products, services, policies, business models and strategies.
  • Build momentum for change: We increase circular economy awareness, understanding and commitment through strategic research, communications, education and engagement activities for stakeholders across Canada.

Our Approach

CEIL uses the proven Sustainability Transition Lab (STL) process developed by The Natural Step Canada. The STL process brings a genuinely new, pioneering approach to dealing with complex problems that require new levels of public, private and not-for-profit sector collaboration. Its innovation and strength lies in combining three areas of practice that have each been successful in their own right:

  • A science and systems-based approach to sustainable development that has been rigorously tested and refined over 25 years of international application in businesses, governments and communities,
  • The change lab methodology that emerged from the hard-won negotiations that ended South Africa’s apartheid, and
  • Leading edge, proven public engagement strategies anchored in network theory and digital media.

Join Us!