"Creation of a closed loop, local and sustainable system where the value of discarded materials is recognized so that what was once seen as waste is now seen as a resource."

Catherine McVitty

Manager, Sustainable Living, Unilever Canada

Catherine McVitty is a participant of the Ontario Printed Paper and Packaging Rapid Lab. Catherine is a sustainability communications professional with 20 years of experience working with Unilever – one of the world’s leading sustainably-focused businesses. Catherine has had the opportunity to lead Unilever’s community investment strategy in Canada. Through this she was able to build strong employee engagement and passion for Unilever’s sustainability agenda and develop corporate communications programs that engage a wide cross-section of organizations and individuals in Unilever’s Sustainable Living Plan. Catherine has also dedicated many years to working with trade associations, government and other businesses to develop a made-in-Canada model of Extended Producer Responsibility for packaging and printed paper with the aim of moving toward a circular economy for these valuable materials.

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